How to leverage social media effectively

Have you decided to build up your web presence and attract new customers using social media? Here are five tips on how small- and medium-sized businesses (SMBs) can turn likes into dollars.
#1. Choose the right platform
Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage.

5 social media trends to watch for!

With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become mainstream this year.

Twitter reveals new SMB dashboard app

The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags.

Save time with these 10 social media tools

You know social media marketing can be valuable for your business but, simply put, you just don’t have the time for it. And besides, you’re no social media expert, so the whole process itself can be unnecessarily long as you try and figure out what’s most effective.