The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.

VoIP (Voice over Internet Protocol) is changing the way small- and medium-sized businesses communicate. Due to VoIP’s affordability and efficiency, VoIP distributors are selling these feature-rich phone systems like hot cakes. But before deciding to purchase one, you need to make sure your VoIP distributor has the chops your business is looking for.

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out.

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and driving revenue.

With the recent headlines on cyber attacks via Voice-over-Internet-Protocol (VoIP) eavesdropping, the safety of your communication systems is clearly at risk. As cyber criminals constantly find new ways to infiltrate your business, now might be the right time to implement the proper defenses for your VoIP phone systems.

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day.

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from.

It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth -- and small- and medium-sized businesses should take advantage of this three-dimensional shift.

For businesses, it’s never enough to rely on just one asset to succeed, especially when there are better options out there to explore. This is where Skype for Business comes in. Skype for Business is more tailor-made for companies, and it’s hard to deny the many corporate benefits it brings to the table.