Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.

Businesses need technology to be profitable and productive. But not all technologies are capable of delivering on their perceived benefits. To make sure your investments are still worth keeping, you need to perform technology business reviews.

What is a technology business review?
A technology business review reveals the strengths and weaknesses of your company’s IT framework.

For non-IT individuals, new trends can seem very confusing. Blockchain, for instance, is a complex concept, but it has the potential to revolutionize every industry, including healthcare. That’s why you should take time to understand what it is and what it can do for your company.

Although both container and virtualization applications allow users to divvy up software and hardware more efficiently, containers have many advantages over virtualized machines. There are a number of misunderstandings though, and it’s time to set the record straight.

As a business owner, you should be aware of the different cyberattacks that your company faces. One of these is voice over internet protocol (VoIP) eavesdropping. As cybercriminals constantly find new ways to infiltrate your business and steal critical data, now’s the time to implement the proper defenses for your VoIP phone systems.

Microsoft not only builds robust productivity solutions for its customers, but it also prioritizes their security above all else. This year, the company invested a lot of money to protect Office 365 subscribers from increasingly sophisticated phishing scams.

Most managed IT services providers (MSPs) promise “proactive” cybersecurity consulting. Businesses large and small embrace the idea of preventing cyberattacks and data breaches before they happen, and MSPs themselves would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events.

Although it is important, security is something that some Mac users overlook. That’s fine if all you do is watch YouTube videos or experiment with Photo Booth, but not if you use your computer for day-to-day business operations. Prevent internal and external threats from harming your device with these tips.

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.

Many IT professionals believe small- or medium-sized business (SMB) owners should leverage the benefits of application virtualization. Some SMB owners, however, are confused with what it can do for them. Here’s a brief guide on what you need to know.